• Storytelling through VR

by Mindy Yang

Imagine leaving a stressful day behind and slipping into a magical forest of calming lights and sounds.

That’s the vision of LUMEN, a relaxing virtual reality experience that launches this week through LIFE VR’s new mobile app.

You can watch LIFE VR’s growing slate of world-class stories and exciting original programming across many platforms including the LIFE VR mobile app for iOS and Android; Steam for the HTC Vive; Samsung Gear VR; and Oculus Rift.

We are proud of the innovation and collaboration across Time Inc. that helped bring LIFE VR to fruition. Today, we are launching with very powerful and distinct experiences, setting the tone for what our viewers can expect on an ongoing basis from LIFE VR. We have an aggressive editorial road map and live experiences planned for LIFE VR, which will represent the best traditions of this iconic brand. LIFE VR elevates Time Inc.’s iconic storytelling capabilities to new levels, creating powerful engagements and immersive experiences for our audiences, showing them the world in a whole new way.” shared Chris Hercik, SVP Content + Creative, The Foundry of Time Inc.

LUMEN was created in collaboration with Walter Greenleaf, PhD, of Stanford University’s Virtual Human Interaction Lab, and Framestore’s VR Studio—and Dr. Greenleaf and other Stanford research scientists at the Lucile Packard Children’s Hospital will be evaluating how LUMEN can help children who are undergoing difficult surgical procedures. The experience is just the tip of the interactive iceberg when it comes to the power of harnessing VR to better your life.

Kind of amazing... Check out the projects.



Mindy Yang
Mindy Yang

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