With a rich, earthy, woody, “wine” scent, patchouli
has been a popular raw materials for fragrance since the beginning of time. Givaudan, one of the largest fragrance houses in the world, takes us on an olfactory encounter to Asia. Come with us.
Mindy Yang and Michel Roudnitska on their olfactory art Installation for London's FutureFest.
Like fine wine, the longer you distill the languorously smoky roots of the native Indonesian grass vetiver, the richer the aroma. Related to lemongrass, vetiver invokes images of freshly tilled soil and chopped wood. Popular in male perfumery for these strong earthy overtones, it is in huge demand and implementing sustainable farming methods is essential for its future supply.